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May 27, 2010
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AW logo+type by Raven30412 AW logo+type by Raven30412
one of new logos / CIDs I've finished recently, another work done via Fontai.

since the customer is currently using very out-dated, extremely boring corporate style with no chance of any visual impact, I've decided to try a little experiment and came up with something quite colorful and fresh - considering the client is a business school. The logo is based on three overlaying bubbles, symbolizing different ideas and viewpoints connecting into one colorful (but coherent) symbol.

In somewhat of an opposit to the symbol is standing the logotype: classic yet fresh and modern, completely custom made type. It is inspired by Tomas Brousil's Kulturista type (Suitcase Type Foundry), but I needed something bit more modern, technical and rounded in order to match the symbol well, this is what I came up with. Developement of this type took me about two weeks, most of the time was spent on geometry of the "S" and "&" letter.

here's the pdf for those who are interested: [link]

edit: only few months after this identity was done, A&W Business School merged with LIG School and overtook their name and their (pretty bad, imho) visual style and logo, so, sadly, the whole project was complete waste of time.
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:iconciillk:
Ciillk Featured By Owner Nov 27, 2012  Professional Traditional Artist
I love the way you present your art !!
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:icontigerribs:
tigerribs Featured By Owner Jul 27, 2012  Hobbyist Digital Artist
Love this! The colors are so eye-catching, and they all go together so well. Great designs! c:
Reply
:iconsandrodcpereira:
sandrodcpereira Featured By Owner Dec 9, 2010  Professional Digital Artist
Fantastic work and presentation! :wow:
Reply
:icongrafixerdal:
GrafixErdal Featured By Owner Nov 17, 2010
i like very nice
Reply
:icondawnakatsuki:
dawnakatsuki Featured By Owner Nov 14, 2010   Interface Designer
Nice and kawaii!
Reply
:iconbalomc:
baloMC Featured By Owner Jun 6, 2010  Professional Interface Designer
nice.
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:iconraven30412:
Raven30412 Featured By Owner Jun 7, 2010
thanks!
Reply
:iconexo242:
EXO242 Featured By Owner May 31, 2010
very well done. The stationary is a nice touch.
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:iconraven30412:
Raven30412 Featured By Owner Jun 1, 2010
thanks :)
Reply
:iconencoretheangel:
encoretheangel Featured By Owner May 31, 2010
really nice logo! your logos always make me amazed :)
Reply
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