Shop Mobile More Submit  Join Login
AW logo+type by Raven30412 AW logo+type by Raven30412
one of new logos / CIDs I've finished recently, another work done via Fontai.

since the customer is currently using very out-dated, extremely boring corporate style with no chance of any visual impact, I've decided to try a little experiment and came up with something quite colorful and fresh - considering the client is a business school. The logo is based on three overlaying bubbles, symbolizing different ideas and viewpoints connecting into one colorful (but coherent) symbol.

In somewhat of an opposit to the symbol is standing the logotype: classic yet fresh and modern, completely custom made type. It is inspired by Tomas Brousil's Kulturista type (Suitcase Type Foundry), but I needed something bit more modern, technical and rounded in order to match the symbol well, this is what I came up with. Developement of this type took me about two weeks, most of the time was spent on geometry of the "S" and "&" letter.

here's the pdf for those who are interested: [link]

edit: only few months after this identity was done, A&W Business School merged with LIG School and overtook their name and their (pretty bad, imho) visual style and logo, so, sadly, the whole project was complete waste of time.
Add a Comment:
 
:iconmilenist:
Milenist Featured By Owner Nov 27, 2012  Professional Traditional Artist
I love the way you present your art !!
Reply
:icontigerribs:
tigerribs Featured By Owner Jul 27, 2012  Hobbyist Digital Artist
Love this! The colors are so eye-catching, and they all go together so well. Great designs! c:
Reply
:iconsandrodcpereira:
sandrodcpereira Featured By Owner Dec 9, 2010  Professional Digital Artist
Fantastic work and presentation! :wow:
Reply
:icongrafixerdal:
GrafixErdal Featured By Owner Nov 17, 2010
i like very nice
Reply
:icondawnakatsuki:
dawnakatsuki Featured By Owner Nov 14, 2010   Interface Designer
Nice and kawaii!
Reply
:iconbalomc:
baloMC Featured By Owner Jun 6, 2010  Professional Interface Designer
nice.
Reply
:iconraven30412:
Raven30412 Featured By Owner Jun 7, 2010
thanks!
Reply
:iconexo242:
EXO242 Featured By Owner May 31, 2010
very well done. The stationary is a nice touch.
Reply
:iconraven30412:
Raven30412 Featured By Owner Jun 1, 2010
thanks :)
Reply
:iconencoretheangel:
encoretheangel Featured By Owner May 31, 2010
really nice logo! your logos always make me amazed :)
Reply
:iconraven30412:
Raven30412 Featured By Owner Jun 1, 2010
thanks :)
Reply
:iconencoretheangel:
encoretheangel Featured By Owner Jun 1, 2010
:)
Reply
:iconporcelainkid:
porcelainkid Featured By Owner May 30, 2010  Professional Interface Designer
:thumbsup:
I am not sure If I do like the original explication more than the overtone, though. ;)
Reply
:iconraven30412:
Raven30412 Featured By Owner May 30, 2010
he? explikace je porad ta sama...
Reply
:iconzeerowski:
zeerowski Featured By Owner May 29, 2010
always loving this style, colours/fades/shapes, great work ;)
Reply
:iconraven30412:
Raven30412 Featured By Owner Jun 1, 2010
:) cheers!
Reply
:iconmhasanbulli:
mhasanbulli Featured By Owner May 28, 2010  Student General Artist
Very refreshing and innovative. Yes we have to accept the fact that the resemblance to your own logo is inevitable. Nonetheless, I believe, it is a carefully thought design. I have one concern though. I understand that the colors of the overlapping sections of the logo are results of the mixture of two or three colors. However, the color that came out from the combo red, cyan and yellow is a bit too close to the green you already have. It is good with all the overlapping sections though. Couldn't you change it with another color?
Reply
:iconraven30412:
Raven30412 Featured By Owner Jun 3, 2010
Thank you:) I can't change anything, the work is done allready. The colors came out naturally from those overlaying parts, I didn't want to adjust them too much. Those too greens are sort of close to each other, but for some reason it feels natural in my eyes, I believe it works well. I actually tried out various color combinations, but this one felt most fresh and natural, so I decided to leave it like this. Thanks for the comment btw, much appreciated!
Reply
:iconmhasanbulli:
mhasanbulli Featured By Owner Jun 5, 2010  Student General Artist
I understand :) You are welcome. I cannot wait to see more works :)
Reply
:iconawooo:
Awooo Featured By Owner May 28, 2010
while this is a presentation I personaly would love to have done or own for my self because it is suh a pro job and fun work. It looks like it could be a logo for a design school more then a business school in my humble opinion. Maybe making the buble shapes look more like brain shapes or simple rethinking the color scheam could be a solution.

Lttle question hom much time does this take you to make from start to finish and how much will they pay? I only ask because I feel it takes me foreever to make logos and I always feel bad charging all the hours I work so I just give a fixed price.
Reply
:iconraven30412:
Raven30412 Featured By Owner Jun 3, 2010
thanks... well, the job's done so no changes are possible, anyway. Plus, I like it this way and so does the client, so I guess I wouldn't change anything anyway. For your question: it depends a lot, but usually it takes a month, from first sketches and concepts till the final manual and exports. Sometimes more. I have fixed prices as well, I'm not charging hours, the price must simply correspond to the usual amount of work you do, and the work must be worth the price in order to make client agree with it, that's all :)
Reply
:icon11thagency:
11thagency Featured By Owner May 28, 2010
nice :) reminds of ur logo lol
Reply
:iconraven30412:
Raven30412 Featured By Owner May 30, 2010
hah, yeah it does a bit.
Reply
:icon11thagency:
11thagency Featured By Owner May 30, 2010
nice work :)
Reply
:iconkeywee:
keywee Featured By Owner May 28, 2010  Hobbyist Artist
love it Raven, really fresh and modern.
Reply
:iconraven30412:
Raven30412 Featured By Owner May 30, 2010
thanks a lot mate
Reply
:iconoriontrail:
oriontrail Featured By Owner May 28, 2010   Photographer
Fan-tastic! :D
Reply
:iconraven30412:
Raven30412 Featured By Owner May 30, 2010
cheers :)
Reply
:icone-oshima:
e-oshima Featured By Owner May 27, 2010  Hobbyist General Artist
waaaah is this simply beautiful,beautifully simple.

when i saw it the first thing came to my mind that this will look good on brownish recycled paper.

great job mate, you inspire me.
Reply
:iconraven30412:
Raven30412 Featured By Owner May 30, 2010
thanks, glad you like it!
Reply
:icondotau:
dotau Featured By Owner May 27, 2010  Professional Interface Designer
A&W Business School.... for clowns? Sorry, just getting that vibe from the logo :P
Reply
:iconraven30412:
Raven30412 Featured By Owner May 30, 2010
heh... however, you're the first one to point this out so I guess it's not a general issue, just a personal view... I know it's more colorful then one would expect from business school, but I really don't see anything related to clowns in it:)
Reply
:iconikaruga:
Ikaruga Featured By Owner May 27, 2010
Great concept behind the design :)
Reply
:iconraven30412:
Raven30412 Featured By Owner May 30, 2010
thanks mate :)
Reply
:icontheryanford:
TheRyanFord Featured By Owner May 27, 2010  Professional Interface Designer
Is this a 9-color lockup? Yeesh. That's a lot of ink.
Also, this is oddly reminiscent of your avatar.
Reply
:iconraven30412:
Raven30412 Featured By Owner May 27, 2010
Yep, it is a lot of ink, sadly way too much for prints in direct colors, but it's not something that couldn't be handled considering the (relatively low) ammount of stuff that they are going to print and not that low budget they have. For the avatar (logo, actually) parallel: yes, it does use similar principles since it's trying to solve somewhat similar issue of symbolizing variety and integrity at the same time. Originally, I was aiming for much more basic and iconic logo with one or two colors, but the client decided for this one (bit surprisingly for me). Then again, I believe it will make them stand out, and the symbol is quite versatile element for any applications.
Reply
:iconmissirina:
missirina Featured By Owner May 27, 2010
Everything you do is just incredible. You have such a defined and refined style. Ever since I've been watching you, I wanted to commission you to do my logo but then I'm like: I took design classes, I should be able to do this! *proceeds to fail*

Anywho, you = win win win win win win.
Reply
:iconraven30412:
Raven30412 Featured By Owner May 27, 2010
you're being too kind but thanks a lot :)
Reply
:iconmissirina:
missirina Featured By Owner May 27, 2010
I'm totally serious. These aren't compliments but TRUTH! XD
Reply
Add a Comment:
 
×
Download PNG 2271 × 699




Details

Submitted on
May 27, 2010
Image Size
617 KB
Resolution
2271×699
Link
Thumb
Embed

Stats

Views
12,872 (3 today)
Favourites
139 (who?)
Comments
39
Downloads
555
×