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Submitted: May 27, 2010
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AW logo+typeby ~Raven30412

Designs & Interfaces / Logos & Logotypes

one of new logos / CIDs I've finished recently, another work done via Fontai.

since the customer is currently using very out-dated, extremely boring corporate style with no chance of any visual impact, I've decided to try a little experiment and came up with something quite colorful and fresh - considering the client is a business school. The logo is based on three overlaying bubbles, symbolizing different ideas and viewpoints connecting into one colorful (but coherent) symbol.

In somewhat of an opposit to the symbol is standing the logotype: classic yet fresh and modern, completely custom made type. It is inspired by Tomas Brousil's Kulturista type (Suitcase Type Foundry), but I needed something bit more modern, technical and rounded in order to match the symbol well, this is what I came up with. Developement of this type took me about two weeks, most of the time was spent on geometry of the "S" and "&" letter.

here's the pdf for those who are interested: [link]

edit: only few months after this identity was done, A&W Business School merged with LIG School and overtook their name and their (pretty bad, imho) visual style and logo, so, sadly, the whole project was complete waste of time.