art+ is czech fine art online auction room and index. thus, the logo and corporate ID should create sense of reliability, certain classiness, seriousness and tradition, but be fresh at the same time.
i've created 1st sketches of this logotype quite long time ago, and now, about a year later, I was asked to complete it and create basic definitions of the logo and visual identity around it. colour scheme took me most of time since client insisted on magenta/white, but at the end, this is how it looks like.
all done via fontai.
here's the pdf (it has over 6 MB): [link]
art+ website: [link]