Astmacentrum® is a small, but quite recognized private clinic with specialization in immunity disorders located in Ceska Lipa, north of Czech Republic.
We've been asked to redesign their (almost non-existing) visual identity and logo, create a website, all the applications, and in final stage even some exterior signs and interiors of the clinic. We're not even close to be done, but the logo, various stationary and website is completed and working, so I've decided to post the project now. There's going to be a big update in the future though.
For some explication: the symbol is, again, abstract, and has various meanings. The first impression should be a flower or a cell, both closely related to the subject of interest, formed by two rounded (medical) crosses. Other meaning is expression of immunity, with the "unfinished" lines expressing it's imperfection or disorder. We've created several animated versions of the logo, where are the lines growing to form the symbol, symbolizing the cure of immunity disorders (simple version of this animation is on the website: [link]
Typography isn't my own this time, but we took quite an effort to find something appropriate, modern and not so overused at the same time, I hope we succeeded. Kerning is custom though.
There's much more to be said, but enough of boring facts, hope you'll like the logo.