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August 25, 2010
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astmacentrum identity by Raven30412 astmacentrum identity by Raven30412
Astmacentrum® is a small, but quite recognized private clinic with specialization in immunity disorders located in Ceska Lipa, north of Czech Republic.

We've been asked to redesign their (almost non-existing) visual identity and logo, create a website, all the applications, and in final stage even some exterior signs and interiors of the clinic. We're not even close to be done, but the logo, various stationary and website is completed and working, so I've decided to post the project now. There's going to be a big update in the future though.

For some explication: the symbol is, again, abstract, and has various meanings. The first impression should be a flower or a cell, both closely related to the subject of interest, formed by two rounded (medical) crosses. Other meaning is expression of immunity, with the "unfinished" lines expressing it's imperfection or disorder. We've created several animated versions of the logo, where are the lines growing to form the symbol, symbolizing the cure of immunity disorders (simple version of this animation is on the website: [link] )

Typography isn't my own this time, but we took quite an effort to find something appropriate, modern and not so overused at the same time, I hope we succeeded. Kerning is custom though.

There's much more to be said, but enough of boring facts, hope you'll like the logo.
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:iconcfdesign:
cfdesign Featured By Owner Feb 26, 2011
your work is always so pleasant too look at, because everything is just right(alignements, everything). this makes me happy :)
You put just as much effort into the presentation, as the design itself, this is really good !
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:iconraven30412:
Raven30412 Featured By Owner Mar 25, 2011
thanks man, I'm glad you like it and that it makes you happy:)
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:iconisslander:
Isslander Featured By Owner Aug 27, 2010
Love the animation on web :) but the logo symbol is pretty simple and lovely too :)
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:iconraven30412:
Raven30412 Featured By Owner Aug 28, 2010
dik :)
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:iconisslander:
Isslander Featured By Owner Aug 28, 2010
Nemáš zač ;-)
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:iconmhasanbulli:
mhasanbulli Featured By Owner Aug 27, 2010  Student General Artist
I really like the idea behind the logo. Color selection is impressive as it also reflects how important the job they are doing in that clinic. Type face is a great choice. It is understandable and easy to read. The stationary set looks great as well. It is simple yet clear and clean. Website is quite bright and simple. Very effective nonetheless. All in all, the whole idea behind the design is great. Another great job :) Congratulations. Looking forward seeing other designs :)
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:iconraven30412:
Raven30412 Featured By Owner Aug 28, 2010
thanks a lot mate, and thanks for the comment.
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:iconmhasanbulli:
mhasanbulli Featured By Owner Aug 29, 2010  Student General Artist
You are welcome :)
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:iconblue-pepper-design:
Blue-Pepper-Design Featured By Owner Aug 26, 2010  Professional Interface Designer
Good lookin' logo. I especially admire the fact that you described everything, and put it all out there by writing a great description. That's not something you see everyday.

Good job. Keep up the good work!
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:iconraven30412:
Raven30412 Featured By Owner Aug 28, 2010
thanks man. well, once you spent the time on developing and thinking-over the logo, you feel certain need to explain it all once you publish it:) or at least I do:)
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