logotype and logo done for Athleets, new pro PC gaming team.
developement of this type took quite a long time and came up from several ideas and dead ends, too. the main idea was a spring - inspired font, type that would express the latent energy held in a compact, solid whole, waiting to be released. another thing was the motto: evolution of competition (which can be but doesn't have to be part of the logotype), which lead into the DNA double helix / double stripe, as well used on the type. It should create a feeling of computer wires, too. last but not least thing is the principle of two lines which - together and only together - make the type readable. This referes to the fact it's all about team: two or more subjects needs to collaborate closely in order to achieve what they want.
Depicted color scheme isn't the one in actual use since they were left up to client's decision.
-> here's the pdf with basic definitions, you can see all the defined logo versions here, plus two t-shirt designs.