thank you... well the "I" is created the same way as all other letters, it's only condensed, "traped" between H and F. The whole logotype basically works thanx to this, without it, it would be boring as hell and not really visually compact.
thanx. well, curve shapes cannot be used in this particular design, it's based on certain strickness, 90° angles and lack of round shapes. I did few round shaped shift logotypes before, but it never looked very good, this one goes better with the message I wanted it to carry.
yes I wanted to do something straight forward and simple... Actually, maybe it doesn't look like that way, but I was inspired by SANAA's newest building, the new museum of contemporary art in new york ( [link] ). I wanted to kind of capture that feeling and put it into logo.