there's probably nothing as difficult as creating logo for yourself. I've actually spent months developing a sense-giving concept of my new visual ID, and here's small part of the result: the logo.
the main idea behind it is abstract interpretation of what is most important for me about what I do: the combination of various fields of visual art, their overlay. Three main fields, each having different color in the full-color version, overlay each other and create the central part, which represents what I do. Each part is crest-shaped, which was also important for me - personal/family thing.
here's the simpliest explanation: [link]
in short, the logo should look simple, honest, not too glaring (the art I present should be the most visualy dominant part), but catchy enough, and it must work well in various enviroments and applications, side by side with graphic design, fashion designs and architecture. I also wanted something simple enough to allow creating many modifications, just for fun and for sake of creativity
I'm working on new website right now, and also some t-shirt designs based on the concept of the logo, so new stuff comming soon.