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May 5, 2009
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zzs logo by Raven30412 zzs logo by Raven30412
zzs is a shortcut for "zdravotnicka zachranna sluzba", wich basically means ambulance.

this was one of my biggest commissions so far, a work for Czech Ministry of Health. I had to come up wih completely new symbol for all ambulances in Czech Republic. it had to have connection to medical care, but at the same time many symbols (as the typical ambulance cross) were banned. It took me quite a lot of time to come up with this concept, but I'm sort of glad about how did it end up.

It's basically a re-interpretation of the typical medical cross, this time, however, created by two lines, roads. The point where they meet symbolize the moment when patient needs rescue and meets the ambulance crew. Like two different lives and principles, usually going in completelly different directions, suddenly meets in moment of crisis. It also has connection to transportation, motion, the background symbol is about communication, phone call.

Even though people at Ministry of Health liked it, the situation is that the current Czech government is down, and new one will be not sooner than at Fall. This new logo had to be part of new national law about medical rescue service of Czech Republic (ambulances), but since the government is prematurely ending, nobody knows what will happen with this now. There is a chance that the new government will continue in preparations of the new law, but nobody can say that for sure, they may end it as well...

So, for now, here's what I did as a proposal for the ministry, several color versions (more is here: [link] )... there would be much more if it would work out, but for now, this is all I have.
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:iconbugx0r:
Bugx0r Featured By Owner May 26, 2010  Professional Interface Designer
Wow! That's a crazy story!

I didn't really understand the deeper meaning behind the symbols until I read your description. It makes sense now!

You executed it nicely! Well done :)
Reply
:iconraven30412:
Raven30412 Featured By Owner Jun 1, 2010
cheers! yes the explication is sort of "insider-thing", it wasn't meant to be too obvious:)
Reply
:iconbugx0r:
Bugx0r Featured By Owner May 26, 2010  Professional Interface Designer
All the best with this getting approved as well!
Reply
:iconjxz:
JXZ Featured By Owner Feb 25, 2010
Crazy case for a client man.

Great job!
Reply
:iconlahandi:
lahandi Featured By Owner Jan 29, 2010
"...but at the same time many symbols (as the typical ambulance cross) were banned."

Interesting...
Mr. Raven, may I know why the cross symbol were banned? :ambulance:

Anyway, I've visit your web, I adore your logoworks and typotreatment. Nice to know your style!
:thumbsup:
Reply
:iconraven30412:
Raven30412 Featured By Owner Jan 30, 2010
I guess it was cos of some legal issues. For examples, if you want to use red cross symbol on any medical-related logo, you need authorization from Red Cross organization, and I guess the blue ambulance cross is something similar. They simply wanted completely new symbol, not a twist of something that allready exists.
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:iconlahandi:
lahandi Featured By Owner Feb 1, 2010
I see...

Thanks for the thought! :boogie:
Reply
:iconwilsoninc:
wilsoninc Featured By Owner May 26, 2009  Professional Interface Designer
really good work on this! love the pattern as the other people in here! :P
Reply
:icondigitalam:
digitalAM Featured By Owner May 17, 2009
reminds me of this:
[link]
Reply
:iconraven30412:
Raven30412 Featured By Owner May 17, 2009
interesting :) yes, the idea is basically the same. I'd quite like to see explication to that logo: if it's just a random interpretation of medical cross, or if it has also some reason.
Reply
:icondigitalam:
digitalAM Featured By Owner May 17, 2009
zeaqh mee too..but i donţt know who did the logo.
the company is preaty big here in Romania.
Reply
:iconrafikthekid:
RafikTheKid Featured By Owner May 14, 2009
jak jsi s tim dopadl?zdravim te:)
Reply
:iconraven30412:
Raven30412 Featured By Owner May 14, 2009
cau... je to napsany v popisu :)
Reply
:iconrafikthekid:
RafikTheKid Featured By Owner May 14, 2009
ja si to myslele,ale jsme linej to prekladat:D
Reply
:iconwoweek:
woweek Featured By Owner May 9, 2009
I really dig Your clean'n'dope ideas! :)
btw pattern looks sooo funky! :D
Reply
:iconraven30412:
Raven30412 Featured By Owner May 9, 2009
thanks mate:)
this was sort of weird kind of work for me... there was almost no space for any "design for design", and it was more a creation of new generally known symbol, then a logo. But it was interesting experience. On the other side, I guess I enjoy doing more "personal" custom typos more :)
Reply
:iconhunterkiller:
hunterkiller Featured By Owner May 8, 2009  Professional Digital Artist
Super ná;pad :)
Reply
:iconraven30412:
Raven30412 Featured By Owner May 8, 2009
uh to mělo být k... jdu radši spát :D
Reply
:iconraven30412:
Raven30412 Featured By Owner May 8, 2009
dějuju:)
Reply
:icondiretruth:
diretruth Featured By Owner May 8, 2009
Excellent job. Good luck on having it take hold. I love your work.
Reply
:iconraven30412:
Raven30412 Featured By Owner May 8, 2009
thanks man, glad you like it...
Reply
:icondiretruth:
diretruth Featured By Owner May 18, 2009
Quite welcome.
Reply
:iconalexbipbip:
alexbipbip Featured By Owner May 7, 2009   Interface Designer
love it!
Reply
:iconraven30412:
Raven30412 Featured By Owner May 8, 2009
cheers :)
Reply
:iconoscart:
oscart Featured By Owner May 7, 2009
congrats anyway!:)
Reply
:icondeadsuspect:
DeadSuspect Featured By Owner May 6, 2009
simple and clean =)
Reply
:iconstreet-fx:
Street-FX Featured By Owner May 6, 2009   Interface Designer
Big job,congratz!
Love it.
Reply
:iconraven30412:
Raven30412 Featured By Owner May 6, 2009
glad you do mate :)
Reply
:iconkromat1k:
kroMAT1k Featured By Owner May 6, 2009   Interface Designer
great reinterpretation!
too bad there's a chance it might not even be used. :(
great job anyways :D
Reply
:iconraven30412:
Raven30412 Featured By Owner May 6, 2009
thanks :)
yeah, there's always chance your work isn't gonna be used at all. when there is government involved, this chance is 3 times bigger. Doesn't matter, it was nice job and I allready got some payment for it.
Reply
:iconkromat1k:
kroMAT1k Featured By Owner May 7, 2009   Interface Designer
good to hear :D
Reply
:iconscoobynko:
scoobynko Featured By Owner May 5, 2009  Professional Interface Designer
v tej vacsej verzii by to bolo krajsie bez toho prechodu hlavne pri tej cervenej imo :) ta zlta z modrou je genialna tak by to malo vypadat :) inak gj jako vzdycky :+fav:
Reply
:iconraven30412:
Raven30412 Featured By Owner May 6, 2009
nesouhlasim, prechod tomu dava lahodne jemne zaoblenej nadech, prijde mi to s tim hrozne oldschool... bez nej to samozrejme funguje v pohode, ale pro prezentaci takhle je to s tim lepsi. zluta s modrou mi taky prijde dobra, ikdyz uz trochu agresivni (coz je asi ale pointa). v commentu je link na jeste tunu dalsich barevnych verzi, chteli toho vpodstate co nejvic, aby meli z ceho vybirat. Skoda ze se to ted zastavilo.
Reply
:iconscoobynko:
scoobynko Featured By Owner May 6, 2009  Professional Interface Designer
no skoda ma to skvely potencial :) no ja som len hovoril ako sa mi to paci...jasne ze tomu dava zaobleny tvar ale ja mam radsej trosku plochsti :) je to dobre aj takto ale prave ze to na mna posobi moc old school a mne to neni nejak pochuti :)
Reply
:iconand1art:
and1art Featured By Owner May 5, 2009  Professional Interface Designer
Cute logotype, man. I like it
Reply
:iconraven30412:
Raven30412 Featured By Owner May 6, 2009
cheers man :)
Reply
:iconlokno:
Lokno Featured By Owner May 5, 2009
Very nicely done. I love how you've stuck a balance between the medical symbol and your road metaphor.
Reply
:iconraven30412:
Raven30412 Featured By Owner May 5, 2009
thanks, glad you do:)
Reply
:iconpuler:
puler Featured By Owner May 5, 2009  Hobbyist Interface Designer
Simple yet effective.
Like the pattern.
Reply
:iconraven30412:
Raven30412 Featured By Owner May 5, 2009
:)
Reply
:iconnecrophagous:
necrophagous Featured By Owner May 5, 2009  Professional General Artist
HAHA, that is an impossible job to get. I think you did well and better than that, I hope you earned some money on that.
:plotting:
Reply
:iconraven30412:
Raven30412 Featured By Owner May 5, 2009
haha, yeah it was kind of "dream-job", that's for sure:) and yes, I did got paid, but only the 1st, basic payment for the work, before things went wrong.
Reply
:iconnecrophagous:
necrophagous Featured By Owner May 5, 2009  Professional General Artist
Government eh...
Reply
:iconraven30412:
Raven30412 Featured By Owner May 5, 2009
fuckin socialists put them down. got one more reason to hate them.
Reply
:iconnecrophagous:
necrophagous Featured By Owner May 6, 2009  Professional General Artist
word!
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:iconraven30412:
Raven30412 Featured By Owner May 6, 2009
:)
Reply
:iconno-preview:
no-preview Featured By Owner May 5, 2009  Professional General Artist
Brilliant and trendy ..:D
Reply
:iconraven30412:
Raven30412 Featured By Owner May 5, 2009
cheers mate :)
Reply
:iconexadorv:
exadorv Featured By Owner May 5, 2009   Interface Designer
ILVM! is shortcut for " I Like It Very Much ! "
:+fav!
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:iconadrenn:
adrenn Featured By Owner May 5, 2009
Great mate, really great.
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