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Submitted on
May 5, 2009
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zzs logo by Raven30412 zzs logo by Raven30412
zzs is a shortcut for "zdravotnicka zachranna sluzba", wich basically means ambulance.

this was one of my biggest commissions so far, a work for Czech Ministry of Health. I had to come up wih completely new symbol for all ambulances in Czech Republic. it had to have connection to medical care, but at the same time many symbols (as the typical ambulance cross) were banned. It took me quite a lot of time to come up with this concept, but I'm sort of glad about how did it end up.

It's basically a re-interpretation of the typical medical cross, this time, however, created by two lines, roads. The point where they meet symbolize the moment when patient needs rescue and meets the ambulance crew. Like two different lives and principles, usually going in completelly different directions, suddenly meets in moment of crisis. It also has connection to transportation, motion, the background symbol is about communication, phone call.

Even though people at Ministry of Health liked it, the situation is that the current Czech government is down, and new one will be not sooner than at Fall. This new logo had to be part of new national law about medical rescue service of Czech Republic (ambulances), but since the government is prematurely ending, nobody knows what will happen with this now. There is a chance that the new government will continue in preparations of the new law, but nobody can say that for sure, they may end it as well...

So, for now, here's what I did as a proposal for the ministry, several color versions (more is here: [link] )... there would be much more if it would work out, but for now, this is all I have.
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Bugx0r Featured By Owner May 26, 2010  Professional Interface Designer
Wow! That's a crazy story!

I didn't really understand the deeper meaning behind the symbols until I read your description. It makes sense now!

You executed it nicely! Well done :)
Raven30412 Featured By Owner Jun 1, 2010
cheers! yes the explication is sort of "insider-thing", it wasn't meant to be too obvious:)
Bugx0r Featured By Owner May 26, 2010  Professional Interface Designer
All the best with this getting approved as well!
JXZ Featured By Owner Feb 25, 2010
Crazy case for a client man.

Great job!
lahandi Featured By Owner Jan 29, 2010
"...but at the same time many symbols (as the typical ambulance cross) were banned."

Mr. Raven, may I know why the cross symbol were banned? :ambulance:

Anyway, I've visit your web, I adore your logoworks and typotreatment. Nice to know your style!
Raven30412 Featured By Owner Jan 30, 2010
I guess it was cos of some legal issues. For examples, if you want to use red cross symbol on any medical-related logo, you need authorization from Red Cross organization, and I guess the blue ambulance cross is something similar. They simply wanted completely new symbol, not a twist of something that allready exists.
lahandi Featured By Owner Feb 1, 2010
I see...

Thanks for the thought! :boogie:
wilsoninc Featured By Owner May 26, 2009  Professional Interface Designer
really good work on this! love the pattern as the other people in here! :P
digitalAM Featured By Owner May 17, 2009
reminds me of this:
Raven30412 Featured By Owner May 17, 2009
interesting :) yes, the idea is basically the same. I'd quite like to see explication to that logo: if it's just a random interpretation of medical cross, or if it has also some reason.
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