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May 5, 2009
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zzs logo by Raven30412 zzs logo by Raven30412
zzs is a shortcut for "zdravotnicka zachranna sluzba", wich basically means ambulance.

this was one of my biggest commissions so far, a work for Czech Ministry of Health. I had to come up wih completely new symbol for all ambulances in Czech Republic. it had to have connection to medical care, but at the same time many symbols (as the typical ambulance cross) were banned. It took me quite a lot of time to come up with this concept, but I'm sort of glad about how did it end up.

It's basically a re-interpretation of the typical medical cross, this time, however, created by two lines, roads. The point where they meet symbolize the moment when patient needs rescue and meets the ambulance crew. Like two different lives and principles, usually going in completelly different directions, suddenly meets in moment of crisis. It also has connection to transportation, motion, the background symbol is about communication, phone call.

Even though people at Ministry of Health liked it, the situation is that the current Czech government is down, and new one will be not sooner than at Fall. This new logo had to be part of new national law about medical rescue service of Czech Republic (ambulances), but since the government is prematurely ending, nobody knows what will happen with this now. There is a chance that the new government will continue in preparations of the new law, but nobody can say that for sure, they may end it as well...

So, for now, here's what I did as a proposal for the ministry, several color versions (more is here: [link] )... there would be much more if it would work out, but for now, this is all I have.
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:iconbugx0r:
Bugx0r May 26, 2010  Professional Interface Designer
Wow! That's a crazy story!

I didn't really understand the deeper meaning behind the symbols until I read your description. It makes sense now!

You executed it nicely! Well done :)
Reply
:iconraven30412:
cheers! yes the explication is sort of "insider-thing", it wasn't meant to be too obvious:)
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:iconbugx0r:
Bugx0r May 26, 2010  Professional Interface Designer
All the best with this getting approved as well!
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:iconjxz:
Crazy case for a client man.

Great job!
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:iconlahandi:
"...but at the same time many symbols (as the typical ambulance cross) were banned."

Interesting...
Mr. Raven, may I know why the cross symbol were banned? :ambulance:

Anyway, I've visit your web, I adore your logoworks and typotreatment. Nice to know your style!
:thumbsup:
Reply
:iconraven30412:
I guess it was cos of some legal issues. For examples, if you want to use red cross symbol on any medical-related logo, you need authorization from Red Cross organization, and I guess the blue ambulance cross is something similar. They simply wanted completely new symbol, not a twist of something that allready exists.
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:iconlahandi:
I see...

Thanks for the thought! :boogie:
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:iconwilsoninc:
wilsoninc May 26, 2009  Professional Interface Designer
really good work on this! love the pattern as the other people in here! :P
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:icondigitalam:
reminds me of this:
[link]
Reply
:iconraven30412:
interesting :) yes, the idea is basically the same. I'd quite like to see explication to that logo: if it's just a random interpretation of medical cross, or if it has also some reason.
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