zzs logo

zzs is a shortcut for "zdravotnicka zachranna sluzba", wich basically means ambulance.

this was one of my biggest commissions so far, a work for Czech Ministry of Health. I had to come up wih completely new symbol for all ambulances in Czech Republic. it had to have connection to medical care, but at the same time many symbols (as the typical ambulance cross) were banned. It took me quite a lot of time to come up with this concept, but I'm sort of glad about how did it end up.

It's basically a re-interpretation of the typical medical cross, this time, however, created by two lines, roads. The point where they meet symbolize the moment when patient needs rescue and meets the ambulance crew. Like two different lives and principles, usually going in completelly different directions, suddenly meets in moment of crisis. It also has connection to transportation, motion, the background symbol is about communication, phone call.

Even though people at Ministry of Health liked it, the situation is that the current Czech government is down, and new one will be not sooner than at Fall. This new logo had to be part of new national law about medical rescue service of Czech Republic (ambulances), but since the government is prematurely ending, nobody knows what will happen with this now. There is a chance that the new government will continue in preparations of the new law, but nobody can say that for sure, they may end it as well...

So, for now, here's what I did as a proposal for the ministry, several color versions (more is here: [link] )... there would be much more if it would work out, but for now, this is all I have.